The built environment deserves better.
Industrial production has improved life for many: appliances, electronics, cars, plumbing. We want things to be better, not worse. The contemporary built environment is bleak. The global cladding market exceeds $250 billion, almost entirely in plain, unornamented materials.
When the promise of industrial technology is so magical, why settle for so little?
We believe that novel industrial techniques can furnish the materials necessary for an aesthetic revolution in building. We believe that the beauty enjoyed by past generations can be equalled and surpassed.
We will meet the technical, industrial, and logistical challenges to bring builders an abundance of ornamental masonry for their art at surprisingly low cost.
Using modern industrial processes, we believe we can bring the price of ornamented masonry down to a level where its mass adoption becomes not only possible, but universal.
Our initial aim is to use ceramics, as the raw material is much cheaper when compared to the current cost of other masonry materials such as limestone. In any case, a combination of standard and cutting-edge industrial manufacturing techniques will be leveraged to meet the ever expanding demands of the construction industry.
We envision that integration with modern, efficient cladding systems like rainscreens will increase widespread adoption of our product. The marriage of modern production techniques with modern installation norms will enable a new renaissance in aesthetically pleasing masonry construction.
Stones Among Maine Wildflowers; Brutalist Façade: Isaac Savona. All rights reserved. Jack E. Boucher, Prudential Building, Buffalo NY, 1965. Historic American Buildings Survey, Library of Congress. Public domain. “A House for Essex”: Chris Holifield, Geograph Britain and Ireland. CC BY-SA 2.0. Cologne Cathedral Tower: Cornell University Library, ca. 1877–1881. No known copyright restrictions. Ventilated wall diagram: AndreyPutilov, Wikimedia Commons. CC BY 3.0.